AI interviews for brand agencies

Replace the brand questionnaire nobody finishes.

Send one link to your client’s team. Roux runs a stakeholder interview with each person, values ranking included, and shows you where they agree and where they split.

  1. 1Drop one link

    harbor-team

    Tamara 9:15 AM

    Our agency wants everyone’s take before Thursday’s brand workshop. 10 minutes, voice or text:

    helloroux.com/i/harbor-brand

    helloroux.com

    Please provide input on Harbor Coffee brand discovery

    A 10 minute conversation about who Harbor is and where it’s going.

    11643 replies

  2. 2Roux interviews the whole team

    Harbor Coffee brand discoveryWalt

    If Harbor were a person, how would you describe them?

    0:12Warm. A little nerdy about beans.
    Follow-up

    Nerdy how? Give me an example.

    We’ll explain the roast to anyone who asks.

    Now rank Harbor’s values, top to bottom.

    Craft first. Then warmth.
    Reply by voice or text

  3. 3You get the answer

    Readout

    Reading 0 team conversations

    Most of the team puts craft first.

    Value ranked first

    • Craft57%
    • Warmth26%
    • Community9%
    • Sustainability4%
    • Value for money4%

    “We’ll explain the roast to anyone who asks.” Walt

    Do next: Lock in craft, workshop the rest

Drop it wherever your client talks to you

  • Slack
  • Microsoft Teams
  • Gmail
  • Outlook
  • Basecamp
  • WhatsApp

Connects to

  • Notion
  • Slack

Discovery your client will actually finish.

Every voice on the client side, heard before anyone is in the room.

  • A conversation, not a form

    Clients put off a 40 question doc. They’ll happily talk for ten minutes, with follow-ups on what they actually say.

  • Brand exercises built in

    Start from the Brand Sprint or Brand Voice template. Rank values, map priorities, and rate personality on scales, all in the conversation.

  • Not just the founder’s view

    Everyone gets the same ten minutes, anonymously if you like, so the loudest voice in the room isn’t the only one you hear.

  • Proof for every recommendation

    Every theme comes with the quotes behind it, so your strategy holds up when the client pushes back.

Where Roux fits in a brand project

Before the workshop, for customer research, and after the launch.

  1. Week oneRoux

    Client discovery

    Everyone on the client team talks to Roux. You see where they agree before the workshop.

  2. Week twoRoux

    Customer interviews

    Send a second Roux to customers. Hear how they describe the brand in their own words.

  3. Week threeYou

    Strategy workshop

    Open with both readouts. Spend the day deciding, not collecting opinions.

  4. After launchRoux

    Launch check

    Ask staff and customers how the new brand lands, and bring the proof to your case study.

What does your strategy need to know?

Pick a question. This is the readout Roux hands back.

Harbor Coffee brand discovery

23 team members replied · Named

Sample

The answer

Most of the team puts craft first and warmth second. Speed never came up.

0%

ranked craft as the top value

0%

called the brand warm or welcoming

0%

want it to feel more premium

In their words

“We’re the place that will tell you why this bean tastes like cherries.”
Barista, 4 years

Do this next

  1. Lock in craft before the workshop
  2. Explore a more premium visual direction
  3. Keep the warmth people already feel

Questions agencies ask

Does this replace our stakeholder interviews?

Not the one with the founder. Keep that call. Roux covers everyone else you’d never get to, so the workshop is for deciding.

Can people answer anonymously?

Yes. Choose anonymous, named, or email-verified for each Roux. Anonymous is how you hear what staff won’t say in front of the founder.

Can we interview our client’s customers too?

Yes. Send a second Roux to customers. It’s just a link, so your client can share it in their newsletter, an email, or on social.

Can we share the readout with the client?

Yes. Send the client a read-only link, or publish the readout to Notion. Every theme links to the quotes behind it.

What does it cost?

It’s free to start, and signup credits cover your first conversations. Paid plans are on the pricing page.

Your client’s team already knows the brand.

Send one link before the workshop. Walk in with the answers.

20+ hrs
of stakeholder calls and notes, off your team’s plate.
10 min
for each person on the client team, by voice or text.
1 link
for the whole team. No more chasing a questionnaire.
Create your first Roux free

Free to start. Clients don’t need an account.