AI interviews for product teams

Hear from every customer before you build.

Send one link to your customers. Roux, an AI interviewer, talks with each of them, asks why, and hands you findings backed by their own words.

Create your first Roux free See sample readouts

1Send one link
5 minutes on reports?
Anika at Ledgerlineto Active customers (2,400)
We’re reworking reports next. Tell us how you use them today, by voice or text:
helloroux.com
Please provide input on Reporting in Ledgerline
A 5 minute conversation about how you use reports today.
Sent to 2,4001,130 opened
2Roux interviews each customer
Reporting in LedgerlineMarcus
What do you do right after you export a report?
0:11Paste it into a spreadsheet for my boss.
Follow-up
What do you change once it’s in the spreadsheet?
Add totals by client. Every month.
How long did that take you last month?
About two hours. Same every month end.
Reply by voice or text
3You get the answer
Readout
Reading 0 customer conversations
Customers rebuild the report to see totals by client.
Why customers export reports
Totals by client54%
Send to accountant17%
Custom dates13%
Charts for decks10%
Import elsewhere6%
“Add totals by client. Every month.” Marcus
Do next: Ship totals by client

Share it wherever your customers are

Intercom
Gmail
HubSpot
Slack
LinkedIn

Connects to

Linear
Notion
Slack
ChatGPT
Claude

Discovery at the speed you ship.

The depth of a customer call, without booking a single one.

Skip the scheduling
Customers answer when it suits them, in about five minutes, by voice or text. Nobody has to find a time.
It asks why
When an answer is vague, Roux asks a follow-up, so you hear the job behind the feature request.
More than the loudest five
Hear from two hundred customers, not just the handful who always take the call.
Straight to your backlog
Turn findings into Linear issues or a Notion page, with the quotes that back them up.

Where Roux fits in a build cycle

Run it before you commit to the work, and again after it ships.

Before planningRoux
Ask what’s painful
Send a Roux to active customers. Learn what they work around today.
PlanningYou
Pick the bet
Use the readout to decide what to build, then file the work in Linear.
BuildingYou
Ship it
Your team builds with real customer quotes in the ticket, not guesses.
After launchRoux
Check it landed
Ask the customers who wanted it whether it solved the problem.

What do you wish you knew about your customers?

Pick a question. This is the readout Roux hands back.

What slows you down in Ledgerline?

212 customers replied · Named

Sample

The answer

Month-end reporting is the biggest time sink. Customers rebuild the same report in a spreadsheet every month.

rebuild reports in a spreadsheet

spend two hours or more on it monthly

asked for more integrations

In their words

“I export it, fix it, and send it. Same three steps every single month.”

Customer, office manager

Do this next

Add totals by client to reports
Let customers save report layouts
Hold integrations until reporting ships

Questions product teams ask

How is this different from a survey?

A survey takes the first answer. Roux asks a follow-up when an answer is vague, so you get the why. Every finding in the readout links to the quotes behind it.

We don’t have customers yet. Will it work?

Yes. A Roux is just a link, so share it with your waitlist, your design partners, or a community your buyers are in. Roux doesn’t recruit people for you.

Does it work with Linear and Notion?

Yes. Turn findings into Linear issues with the quotes attached, or pull an issue’s context into a new Roux. Readouts publish to Notion, Slack pings you when one is ready, and you can start a Roux from ChatGPT or Claude.

Who writes the questions?

Tell Roux what you want to learn and it drafts the conversation, follow-ups included. Start from the Customer Discovery template or from scratch, and edit anything before you share it.

What does it cost?

It’s free to start. Plans for teams and bigger research programs are on the pricing page.