AI interviews for marketers

Write your copy in your customers’ words.

Send one link to your customers. Roux, an AI interviewer, asks why they bought, what they almost chose instead, and what changed. Then it hands you the exact words for your homepage.

  1. 1Send one link

    Quick favor? Tell us why you chose us

    Hannah at Closewiseto Customers who joined this year (412)

    We’re rewriting our website and want to use your words, not ours. It takes 5 minutes:

    helloroux.com

    Please provide input on Why teams choose Closewise

    A 5 minute conversation about why you picked us.

    Sent to 412238 opened

  2. 2Roux interviews every customer

    Why teams choose ClosewiseTerrence

    What was going on when you started looking?

    0:13Month end was taking us two full weeks.
    Follow-up

    Why did two weeks become a problem then?

    Our board wanted numbers by day five.

    How would you describe us to a peer?

    We close by day five now.
    Reply by voice or text

  3. 3You get the answer

    Readout

    Reading 0 customer conversations

    Customers buy to close faster, not for automation.

    Why customers bought

    • Faster close52%
    • Fewer errors18%
    • Audit prep13%
    • Automation10%
    • Price7%

    “Our board wanted numbers by day five.” Terrence

    Do next: Lead the homepage with a five-day close

Send it from the tools you already use

  • HubSpot
  • Intercom
  • Gmail
  • Outlook
  • Slack
  • LinkedIn

Connects to

  • Notion
  • Slack
  • ChatGPT
  • Claude

Positioning starts with a conversation.

Real customer language from dozens of interviews, without booking a single call.

  • Their words, not yours

    Roux asks for stories, not ratings. You get the exact phrases customers use, ready for headlines and ads.

  • The moment they started looking

    Learn what changed that sent them searching. That’s your trigger, and your targeting.

  • The real alternatives

    Hear what they’d use if you didn’t exist. It’s often a spreadsheet or a new hire, not a rival.

  • Lost deals will talk

    Lost buyers dodge calls, and sales rarely shares the list. Five anonymous minutes is an easy yes for both.

Where Roux fits in your positioning

Find the message, test it, and keep it sharp.

  1. ResearchRoux

    Customer interviews

    Ask recent customers why they bought. Get the trigger, the alternatives, and the words.

  2. PositioningYou

    Write the message

    Build the homepage, ads, and sales deck from phrases customers actually used.

  3. Before launchRoux

    Test the message

    Ask prospects which of two headlines sounds like them, and why.

  4. After launchRoux

    Win/loss interviews

    Interview new customers and lost deals so the message keeps up with the market.

What do you wish you knew about your buyers?

Pick a question. This is the readout Roux hands back.

What made you start looking for Closewise?

84 customers replied · Named

Sample

The answer

Customers start looking when their board or investors want numbers faster than the team can close.

0%

started after a board or investor request

0%

had just hired a new finance lead

0%

were preparing for an audit

In their words

“We raised a Series A and suddenly had a board meeting every month.”
Controller, venture-backed startup

Do this next

  1. Target companies after a funding round
  2. Write ads around closing by day five
  3. Build a page for new finance leads

Questions marketers ask

How is this different from a survey?

Surveys get ratings and one-word answers. Roux asks for the story and follows up, so you get the phrases customers actually use, which is what copy needs.

Can it go as deep as a real jobs to be done interview?

It won’t replace your best hour-long call. It asks what happened, when, and why, and follows up on every answer, across dozens of buyers at once. Start from the Customer Discovery template.

Will lost deals actually reply?

More often than they’ll take a call. It’s five minutes, it can be anonymous, and nobody is selling. Ask the rep to add the link to their last email.

Can I share the readout with sales and leadership?

Yes. Send a read-only link or publish it to Notion. Every theme links to the quotes behind it, so nobody has to take your word for it.

What does it cost?

It’s free to start. Plans for bigger customer lists are on the pricing page.

Your best copy is in your customers’ heads.

Send one link today. Read their words tomorrow.

30+ hrs
of calls to hear from 40 buyers. Roux needs one email.
5 min
for each customer, by voice or text, on their own time.
Same day
readout with the words, the triggers, and the alternatives.
Create your first Roux free

Free to start. Customers don’t need an account.